Shop identity

The shop and its associated publicity was designed by Conway and Young. The typeface for the shop’s logo was created by dipping a credit card in paint and drawing with its edge. Posters and flyers were made to the dimensions of bank notes, with price tags stuck on.

‘TRANSACTIONLAND’ was stencilled across the shop windows with white paint typically used on the windows of closing-down shopfronts. In the spirit of a temporary pop-up, furniture was made entirely from scrap materials, returned to scrap after the shop closed. The furniture was also all on wheels. Curved mirrors were installed to guard against shoplifters, and shopkeepers wore red tabards while on shift.