Paula Varjack Concept Store

The Paula Varjack concept store popped up in Transactionland all day on Wednesday 16th March, appearing as a number of small concessions. Paula sold clothes (for money) which came with a free story about their past life whilst in her ownership. She also sold digital art in exchange for personal data. Her time brokering service was a massive hit, offering people a voucher for their own time, following a short consultation. Everyone came away knowing they were being conned but also knowing it is real and helpful! An incredible sweet spot. 

Some customers booked for VIP shopping hour, where prosecco was served and shop attendants were more attentive than usual. 

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Gillie Kleiman

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Shared Ownership Business