Sold-Out Solero?
Rip-Off Raspberry Ripple?
Or perhaps you're asking yourself:

Are We Being Conned-etto?

The choice is yours

Join The GG's, a roaming duo of entrepreneurial ice cream vendors serving up mediocre frozen treats at premium prices. 

Part performance, part sales pitch, part economic collapse, Gentrification Gelatos explores capitalism, class, aspiration and the increasingly baffling cost of existing. Through questionable flavours and relentless upselling, The GG's invite you to consider what things are actually worth, who gets priced out, and why we're all so willing to swallow the deal.

Taking aim at luxury developments, cultural branding, billionaire logic and art as a property investment strategy, this deliciously irritating intervention asks:

How much are you prepared to pay for something fundamentally underwhelming?

The future is artisanal. The future is exclusive. The future is melting.

Gentrification Gelatos accepts cash, cards and your last remaining shred of dignity.

Find Gentrification Gelatos out and about on the Regent’s Park Estate